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Logo
Creation
Celtic Graphics was recently
commissioned to create the logo for the Benevolence Foundation. Logo creation is a
very personalized part of graphic work, since a logo needs to be a
graphic statement of the intent and purpose of the entity for which
it stands. That means that it is a symbolic representation not only
of the organization, but also of the purpose and goals at the core.
The process of this type of creation goes through several stages,
and the result must be applicable to several different uses, each
with its own requirements.
When we began this process,
we first spent time visiting the site of the Benevolence Foundation
to get an idea of the purpose, content, and style, since a logo must
blend into that base. Since much of the content referred to Celtic
backgrounds, we chose Celtic graphical elements for the base of the
design. We then submitted a preliminary design for discussion purposes.
We knew that changes would be necessary, but needed a base from which
to work.
(preliminary design)
In this design, it was
obvious that the gold print, which was chosen to respresent the nobility
of purpose, was difficult to read. That was also pointed out in the
discussion which followed.
(second version)
In the second version,
we eliminated the twins and while keeping the gold theme, substituted
a two dog Celtic knotwork design to support the earth. We also moved
the text elements completely out of the major central graphics for
clarity.
(third version)
The third version added
a Celtic dog knotwork design as a border, retaining the gold theme.
This was the final main version for this client. However, black backgrounds
do NOT work well on many light backgrounds of web pages, nor does
it work well on letterhead or for many print applications. Therefore,
we produced two transparent versions for web use at the client's discretion,
and also a white background version for use in printed material.
(transparent version from a black background)
(transparent version from a white background)
The difference between
these two versions is subtle. A transparent gif from a dark background
leaves a dark border around the elements. This doesn't show on dark
backgrounds, but it certainly does on light ones as can be seen in
these two versions. The transparent gif using a white background is
much cleaner on a light page like this one. Both versions let the
background of the page show through, however, which is the prime consideration.
Although we could show
the white, non-transparent version here, we won't since the background
of this page is also white. It looks exactly like the transparent
version on this background.
We take this same care
and attention to detail with every logo and site graphic that we create,
including consultation with the client at each step of the process
to insure the finest possible result and complete customer satisfaction.
Celtic Graphics
6326 North 104th Street
Milwaukee, WI
53225
Phone: 414-353-1400
Tollfree: 1-888-223-7410
E-mail:
sales@celticgraphics.com
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This site's content and
graphics are copyrighted and owned by Celtic Graphics and cannot be
used without prior, written permission.
© March 2002
Some graphics supplied by our
graphic partner
Kelly's Komputer
Kreations |
Confused?
Terms used by many web design companies and internet/IT
professionals can be a challenge, especially for someone who is just
getting started.
Celtic Graphics will take the time to fully explain
terms like:
e-commerce, intranet, extranet,
SSL, PHP, POP3, merchant account, .NET, XML, cgi, bandwidth, streaming
video, accessibility, and more BEFORE starting
a project. We believe that our clients deserve the clearest, best
information we can offer so that they can make the best decisions to fit their needs.
After all, a site
shouldn't be designed to fit us. It should be designed to fit
YOU!
presented July 18, 1997
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