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Logo
Creation
Celtic Graphics was recently commissioned to create the logo for
the Benevolence Foundation. Logo creation is a
very personalized part of graphic work, since a logo needs to be a
graphic statement of the intent and purpose of the entity for which it
stands. That means that it is a symbolic representation not only of
the organization, but also of the purpose and goals at the core. The
process of this type of creation goes through several stages, and the
result must be applicable to several different uses, each with its own
requirements.
When we began this process, we first spent time visiting the site
of the Benevolence Foundation to get an idea of the purpose, content,
and style, since a logo must blend into that base. Since much of the
content referred to Celtic backgrounds, we chose Celtic graphical
elements for the base of the design. We then submitted a preliminary
design for discussion purposes. We knew that changes would be
necessary, but needed a base from which to work.
(preliminary design)
In this design, it was obvious that the gold print, which was
chosen to respresent the nobility of purpose, was difficult to read.
That was also pointed out in the discussion which followed.
(second
version)
In the second version, we eliminated the twins and while keeping
the gold theme, substituted a two dog Celtic knotwork design to
support the earth. We also moved the text elements completely out of
the major central graphics for clarity.
(third
version)
The third version added a Celtic dog knotwork design as a border,
retaining the gold theme. This was the final main version for this
client. However, black backgrounds do NOT work well on many light
backgrounds of web pages, nor does it work well on letterhead or for
many print applications. Therefore, we produced two transparent
versions for web use at the client's discretion, and also a white
background version for use in printed material.
(transparent version from a black
background)
(transparent version from a white background)
The difference between these two versions is subtle. A transparent
gif from a dark background leaves a dark border around the elements.
This doesn't show on dark backgrounds, but it certainly does on light
ones as can be seen in these two versions. The transparent gif using a
white background is much cleaner on a light page like this one. Both
versions let the background of the page show through, however, which
is the prime consideration.
Although we could show the white, non-transparent version here, we
won't since the background of this page is also white. It looks
exactly like the transparent version on this background.
We take this same care and attention to detail with every logo and
site graphic that we create, including consultation with the client at
each step of the process to insure the finest possible result and
complete customer satisfaction.
Celtic Graphics
6326 North 104th Street
Milwaukee, WI
53225
Phone: 414-353-1400
Tollfree: 1-888-223-7410
E-mail:
sales@celticgraphics.com
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This site's content and
graphics are copyrighted and owned by Celtic Graphics and cannot be
used without prior, written permission.
© March 2002
Some graphics supplied by our
graphic partner
Kelly's Komputer
Kreations |
Confused?
Terms used by many web design companies and internet/IT
professionals can be a challenge, especially for someone who is just
getting started.
Celtic Graphics will take the time to fully explain
terms like:
e-commerce, intranet, extranet,
SSL, PHP, POP3, merchant account, .NET, XML, cgi, bandwidth, streaming
video, accessibility, and more BEFORE starting
a project. We believe that our clients deserve the clearest, best
information we can offer so that they can make the best decisions to fit their needs.
After all, a site
shouldn't be designed to fit us. It should be designed to fit
YOU!
presented July 18, 1997
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